NFL Data Partnership Extended Through 2030

Genius Sports and the NFL have agreed to extend their data-distribution deal by four years, ensuring that play-by-play and Next Gen Stats will continue flowing to sportsbooks and media partners through the end of the 2030 season. Since 2021, Genius Sports has powered the league’s advanced analytics platform—unlocking metrics far beyond traditional rushing, passing, and receiving totals—and this new agreement follows an initial six-year, $120 million pact set to expire in 2026. Terms weren’t disclosed, but the extension underscores the NFL’s commitment to real-time data innovation in sports betting.

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